Chad Ball, Merchandising Manager, Four Gallon Sales
cball@mountainvalleyspring.com
Chad Ball is a talented man with an array of skills. He was recruited to be Merchandising Manager, Four-Gallon Sales as he as extensive retail experience gained while serving as a Retail Account Representative for Coca Cola Enterprises. Chad’s understanding of retail merchandising, the launching of new products and his knowledge of the emerging retail demand for non-returnable one-way four-gallon dispenser water allows him to provide the service levels demanded by today’s retailers.
Taylor Cranor, Director of Retail Sales
Mountain Valley Spring Company
tcranor@mountainvalleyspring.com
Raised in Raleigh, NC, Taylor Cranor graduated from East Carolina University with a BS in Business Administration. After graduation, Cranor began a career in sales and marketing with the biggest names in the global beverage industries. In the late seventies, he was recruited by RJR Foods (later known as RJR Nabisco) to launch new products. Cranor was promoted through several management assignments in Atlanta, Los Angeles, Seattle and San Francisco. When Procter & Gamble acquired his business unit from RJR Nabisco, Cranor accepted a marketing position with Proctor & Gamble. In time, Taylor left P&G to pursue opportunities with Pepsi Cola and later was recruited by Paris-based Group Danone to develop their bottled water brands in the U.S. When Danone and The Coca-Cola Company formed a joint venture for distributing and marketing bottled water, Cranor moved to Atlanta to join Coke's bottled water business unit. He joined Mountain Valley Spring Company in 2004 to lead national distribution of the one-way bottle.